Strategic Digital Media

May 4, 2024May 4, 2024

Online Reputation Management (ORM) | Reputation Management Solutions

Does Your Company Need Online Reputation Management?

Every day social platforms and review sites are becoming more popular. When you walk into a local business how often do you see a mention of Facebook or Twitter?

Are these sites actually helping out businesses? Yes, absolutely. Are they going to quickly turn on you and hurt your business if used incorrectly? Unfortunately, they can.

Your company’s name is its most precious asset. It is essential to manage what people are saying about your business online. Nowadays many people go online for reviews before ever trying out a product or service. If a potential customer finds a negative testimonial or review of your business, that’s enough reason for them to move on to one of your competitors.

With the recent growth of social media, any individual can extend their opinion online to hundreds or thousands of people in just a matter of minutes. Your business must protect the image that you have worked so very hard to build.

It is up to you to be aware of and to control negative online buzz and reviews about your business. Even 50 positive comments and one poor review can be damaging to your customer base. No reviews are just as bad, your online reputation can turn potential customers away or cause them to hesitate to use your services.

How Do You Help Protect Your Business’ Reputation?

Your best defense in online reputation management is a solid strategic offense. Reputation management services are the best and only true way to protect the good name you have built. Strategic Digital Media can monitor your social profiles and make sure that any issues get addressed rapidly. No one can eliminate all harmful content once it is online. However, we have many techniques to limit its reach and exposure and to minimize the damage to your business.

If you don’t have any online reputation issues right now that’s wonderful. But keep in mind that things can change very quickly. You must have a strategy to deal with these problems when they arise. As your business grows your online reputation should become even more of a priority.

Brand Reputation Management Services and Solutions

Every organization should be concerned about their online reputation. At Strategic Digital Media, we can help repair and protect your online reputation. This is why we offer Online Reputation Management or ORM as one of our services. ORM is the process of assessing, managing, alleviating search engine result pages, customer reviews, social media mentions, or other online content. In a few words, it tracks what is written about you on the worldwide Internet.

ORM is very similar to Search Engine Optimization (SEO) except for trying to move a page up in the search engine ranking to make your website more visible, it is the process of moving negative comments down and off the first page, ultimately making negative reviews and comments less visible if they can’t be deleted.

In providing ORM for your company, Strategic Digital Media will monitor the search engine ranking pages, social media accounts, business directories and all sites that your business is listed on to track down any critical or derogatory content and offer you an opportunity to reply to it, eliminate it, or have it removed.

Benefits of Strategic Digital Media’s Services

Promptly Addresses Negativity
We Waste No Time Addressing Negative PR Or Harmful Content.
Rescue Your Brand Reputation
We, Will, Work to Restore Your Company’s Good Name, Trust, and Credibility.
Fix Reputation to Bring Back Sales
Help Return Sales and Revenue Back to The Levels They Were Before the PR Nightmare.
Extinguish All of The Fires
We, Will, Subdue Harmful Content Utilizing Ethical ORM Methods.
Saves Your Brand

The longer bad PR or unfavorable reviews go unaddressed, the higher the exposure, the deeper the impact, and the greater the damage it is to your organization’s good name.

Strategic Digital Media can help your business overcome attacks on your online reputation. Don’t wait — schedule your ORM audit with our Stockton digital marketing experts today.

Your Company’s Reputation Is Strategic Digital Media’s Business
A positive online reputation is a business’s greatest asset or its biggest weakness. Online reviews impact 70% of purchasing decisions, and with 90% of all consumers utilizing search engines like Google to help make decisions, your company’s search results can be the difference between success and failure.

A NEGATIVE REVIEW IS LOST REVENUE

Research suggests that businesses risk losing 22% of business when potential customers find a negative article on the first page of search results. That number increases to 44% lost business with two negative articles, and 59% with three negative articles.

Negative reviews cost your business money. Our experienced team can help implement new and innovative strategies to ensure your products are reviewed fairly and honestly by real customers. Our goal is to never let you lose another sale due to negative reviews.

Our Reputation Management Campaigns are Guaranteed & Fully Customizable

Strategic Digital Media’s diverse digital services can apply to anyone. Every proposal is customized to fit that person or company’s specific situation.

Strategic Digital Media’s Reputation Management Solutions Can:

Protect Your Reputation
The first page of Google is the new first impression. That’s why maintaining your online presence is so important in this day and age. We can help protect the reputation of your company or self through a variety of expert techniques. Our end goal is to help you look your absolute best in search results.

Fix Negative Search Results
Having bad news on the first page of Google search results is like having bad news on the front page of the newspaper. A newspaper print changes every day. Your search results won’t change unless you do something about it. Strategic Digital Media guarantees its work and won’t stop until your negative search results are off page one.

Suggested Search Improvement
Google’s suggested search functionality can show negative results for your key search terms before anyone even searches for your name or company. Strategic Digital Media can help replace these negative terms with more positive suggestions, removing a powerful roadblock to potential sales.
Got bad reviews? Has your brand’s reputation been tarnished? Contact us today for a free consultation regarding your Online Reputation Management at [email protected].

Why Your Small Business Need A Great Website?

Why Small Businesses Need Video Marketing Strategy in 2020?

May 4, 2024

Social Media Marketing: A Crucial Tool for Small Business Success

In this article, I will explain why Social Media Marketing is a crucial tool for small business success. First, let’s get the real meaning of social media marketing.

Wikipedia’s definition of Social Media Marketing (SMM) is the use of social media platforms and websites to promote a product or service. Advertising using social network platforms such as Facebook and Instagram to connect with your audience to build your brand, increase sales, and also to drive traffic to your website. This involves publishing great material on your social network profiles, listening to and engaging your followers, analyzing your results, and running the best social media ads.

Utilizing a social media marketing strategy in your business turns out to be one of the very best methods to get your name out there and build your brand. It gives you the chance to interact with fans, clients, and potential clients on a more personal level. More importantly, it’s a great way to market your services and products and to build and sustain your brand.

Strategic Digital Media is a Social Media Marketing Company for small businesses in Stockton CA. Our marketing specialists have extensive knowledge of social media marketing tips for small businesses. Contact us today for your social media strategy plan!

5 Advantages to Why Social Network Marketing Is A Crucial Tool for Small Business Success

1. Affordable & Efficient Digital Marketing

Social advertising is regarded as the second-most effective form of digital marketing. It is still one of the cheapest ways to market. Advertising using social media is continuously progressing and adjusting, it has actually evolved into an effective internet marketing resource for companies and brands, yet shockingly more than one-third of small to medium-sized businesses have no social media existence at all.

Regrettably, many businesses consistently miss the opportunity of customer engagement on social network sites due to lack of time, not having a social media strategy plan that was not created by Strategic Digital Media an experienced social media marketing group.

There is a little bit of a learning curve when it comes to advertising on social media. If you’ve never tried it before, the Facebook Ad Manager can be intimidating, and the same goes for the other platforms. Once you start to find your way around, however, you can develop a rhythm that works for your business. Once you do, you’ll realize that advertising using social media is not any more complicated than traditional marketing. In fact, it can be even more efficient because it allows you to reach a targeted group.

2. It Allows You to Connect with Your Audience

Not everyone is on Facebook, or Twitter, or Instagram. Most people, however, do spend time on at least one social media platform. If you can meet your audience where they already unwind, you are already over one of the outreach hurdles.

This narrowed attention will enable you to connect with your audience on an emotional level, but it also means you can provide engaging visuals as well as useful information and facts. These different modes help you build a stronger bond with your viewers, ultimately leading them to be customers.

3. The Process Helps You Learn About Your Audience

Social media marketing isn’t just about ads. It actually gives you the chance to interact with your audience and learn more about them. You can use these platforms to learn the wants and needs of your potential customers. You can establish yourself as an authority, as a resource user turns to because they trust you.

In addition to this direct contact, you can also discover a great deal about your audience through the data gathered by the platforms. At the most basic level, you can quickly find out what types of ads work for your audience. You will learn what appeals to them and how you can gain their attention.

Tools like the Facebook pixel also allow you to see what types of people are clicking your content and whether or not they are converting or need to be retargeted with a new ad. As time goes by, you will gain an awareness of who your ideal customer is and how you can serve them. This information just isn’t offered in traditional marketing models, certainly not for such a small investment.

4. Social Media Builds Brand Loyalty

Often, small businesses struggle to get their name known, without feeling like it’s being drowned by wave after wave of advertising. This is especially important for service industries where it isn’t always easy to distinguish between one company and the next.

Brand loyalty is one solution to this dilemma. It helps ward off the competition and keeps your audience engaged and enthusiastic. Fortunately, an effective social media strategy helps establish and strengthen brand loyalty. This means less effort in keeping the brand-new customers you worked so hard to transform.

5. You Can Get Ahead of Your Competition

In many traditional marketing techniques, the brick and mortar businesses often have had a tough time competing with the larger conglomerates. With social advertising, however, the playing field is much more level. While you might not have the budget of large corporations in your industry, you have the personal touch and authenticity that your customers crave.

When it comes to competing with other brick and mortar businesses, this is an area that is still largely pristine. Some of your competitors might have dipped their toes into the social media scene, however, the majority of them are not operating with a well-formed strategy. If you can execute a true social media marketing strategy, you still have the chance to stake your claim on whatever platform you choose.

Social media marketing is here to stay, and you need to start taking advantage of it. There is a lot to learn, but it doesn’t mean you have to drop all the things that you already do well. Instead, make sure that your audience knows about all that great stuff. If you start small and work smart, you’ll have your first campaign behind you, and you’ll realize that it isn’t so scary.

There is no denying that Social media marketing has many advantages for small businesses. By routinely modifying the right social media marketing strategy for your business you will have increased traffic, better Search Engine Optimization, enhanced brand loyalty, strong customer satisfaction and much more. The sooner you start, the quicker you see the progress in your business. Call Strategic Digital Media to schedule your free consultation.

Do I Need To Hire A Social Network Promotion Company?

When managing your business’ social media accounts, you should not put all your eggs in one basket. Yes, they are all social media platforms, but they are different in their own way. Just like businesses in the same industry, each of these social media networks has its own strengths and features that can be useful to your business. That’s why it’s crucial for you to have an effective social advertising strategy on more than one platform.

But wouldn’t that be time-consuming? If you do it yourself, yes it can consume your time and resources. But the good news is that you don’t have to do it yourself. We can help you and our social media management pricing packages are affordable.

Contact Strategic Digital Media today at [email protected] or call us at (209) 502 – 9563 and let us help you grow your brand and your business by implementing SMM as a marketing tool in your marketing strategy.

Digital Marketing and it’s Benefits to Small Businesses

GBP Benefits For Small Businesses

May 4, 2024May 4, 2024

Digital Marketing and it’s Benefits to Small Businesses

Small business owners, have you created a digital marketing strategy for your company this year and beyond? If not, then have you at least considered the importance of a marketing strategy for this year?

digital marketing services for small business Stockton CA

Don’t worry, it’s not too late. In this article, Strategic Digital Media will outline a few key reasons that highlight the importance of a marketing strategy for your business in 2020 and the years to come. Strategic Digital Media is a digital marketing agency for small businesses located in Stockton CA. We offer and specialize in providing custom-tailored strategic digital marketing strategies and solutions for small businesses in San Joaquin County.

What Is Digital Marketing?

According to Wikipedia, Digital Marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Simply put, digital marketing is marketing that is done online.

The Importance of An Internet Marketing Strategy for Small Businesses

The group of possible consumers that are found online is a much larger group of individuals than you are likely to attract locally. When using an internet marketing strategy in your business you can reach an enormous audience in a way that is both cost-effective and quantifiable.

Other benefits of digital marketing services include:

The capability to engage with your potential customers and learn precisely what they are looking for.
The capability to reach a worldwide market.
You can conserve money and reach more customers for less money than conventional marketing techniques.
You can get to know your audience by engaging with them and they can get to know you and assist you in building brand loyalty.
You can track responses to your marketing efforts instantly.

Business Owners, Are You Postponing An Online Marketing Strategy?

Why would you choose to postpone putting time and effort into an online marketing strategy that you will benefit from? Many small business owners may come up with a variety of reasons to avoid online marketing, but in the end, procrastination is still procrastination.

Some small business owners sometimes believe that you don’t have the time or the money to be competitive online.

Other small business owners may even think the best strategy is just to wait for customers to appear at the doors of their business. You may even believe you only need a small number of customers a day to keep your doors open.

This is not an efficient marketing strategy. There is never a guarantee that your company will attract clients simply by existing and even if it does, you may not attract as many clients as you need to make your company profitable.

Your Customers Are Online

If you have been dodging online marketing, is it simply because you are not ready? Is it because you don’t understand it? Or is it because you believe you do not have the budget for it? Or do you think you just don’t need it; your business is doing just fine?

The issue with this approach is that your clients and prospective consumers are currently online. There’s a great chance they may currently be looking for a business like yours, however, if they can’t find your business easily, they are probably going to choose your competitor who utilizes an online marketing strategy.

Potential consumers expect to find you there with a website and have a presence on social media. They may be searching for reviews so they can read what current and past clients have stated about your company and whether it is a good place to do business.

If prospective consumers can’t locate you online, they might conclude that your company isn’t credible. There is a very good possibility that many of these potential customers might decide not to take your business seriously and they will quickly head to your competition and make a purchase. This is lost revenue for you.

Once they have made that decision, they most likely won’t return.

Your Competitors Are Online

For your business to be profitable, you need to be attentive to what your competition is doing and learn from them. Consider your competitors as someone that you are planning to beat, however as individuals who have something that you can learn and gain from.

When you look at what your competitors are doing, you will get some concept of what is working and what isn’t working. What kind of content are they using? Are they blogging, or are they utilizing video marketing?

How do they convey their brand and what makes their business stand out, what sets them apart from you? How well do they captivate their audience? Do you believe you can do better? You can’t if you don’t participate in competing in the digital world.

Most likely, whatever type of business industry you are in, your competitors have already established online existence. When your potential customers begin searching online for a company comparable to yours and they can come across your rivals’ website but not yours, your company doesn’t stand a chance in the race. In this scenario, your rivals have just raced ahead of you regardless of whether they have an efficient website or a simple message. Your potential customers can’t choose you if they don’t know about you. Stockton CA businesses if you don’t exist online you are potentially losing an abundance of sales.

Be Accessible to Your Customers

It’s clear that in today’s digital world, the first place the average customer searches for what they desire is online. Whatever service or product they are trying to find, they will most likely begin their search with Google. If you have no online presence at all, you won’t be found, and you can’t compete.

Simple questions that your potential customers may want quick answers should be quickly visible online, such as where you are located, what your business hours are and what your specialty. By looking at your website and your competitors’ websites side by side, your potential customers should have the ability to compare hours, rates, special deals and more.

This is why it’s imperative for you to know what your competitors are up to. Your potential customers are currently examining both you and your competitors. They are comparing you against each other. What are they discovering about your business?

Let Customers Come to You

Think about online marketing as a strategy to make yourself available to individuals you are attempting to reach to provide your services and products. The range of your company can reach well beyond the walls of your business. Having an online presence enables you to attract a much larger audience than you possibly could by just catering to local potential customers.

Having a website allows your company to be open for business even when it’s closed. Your website can generate sales, while you sleep. A website can create an environment in which your clients can reach you anytime day or night. At their convenience, potential customers and consumers can send you emails with concerns, make purchases and search your inventory.

Get to Know Your Target Audience

Digital marketing enables you to engage with your potential customers. You can gradually get to know them and what their desires are. On social networks or a blog site, you can begin a discussion, run a survey or attempt to get to know them. Pay attention to their comments and their responses to surveys.

By interacting with people digitally, you can start to get to know what they are looking for. Where is their pain? What is keeping them up at night? What solutions can you offer to them? Instead of trying to guess, internet marketing permits you tools and techniques for discovering who your clients are.

In this way, you start to build a relationship with your customers. You become much more than a business. You become a trusted partner. People are much more likely to buy from businesses that they have already bought from.

Few types of marketing are as affordable as online marketing. Small company owners often try to get as much as possible done on a tight budget. Many types of digital marketing allow you to convey your brand and reach a large target audience even when your budget is tightly stretched.

Compared to marketing on television, radio or through direct-mail advertising, digital marketing expenses are significantly less and reach a much larger audience at the very same time. Utilizing digital marketing to promote your small company will assist you to have a far better possibility of your company having success.

It’s clear. Businesses need an online marketing strategy to compete. Online is where your clients are. It’s where they would rather have you to connect with them.

Now that you get the value of digital marketing. That does not make it simple to execute techniques that get you the ROI you’re looking for. Find out how Strategic Digital Media can help you employ a marketing strategy to grow your business. Give us a call to schedule a consultation: (209) 502-9563.

Top Digital Marketing Services That Strategic Digital Media Provides

Social Media Marketing: A Crucial Tool for Small Business Success

May 4, 2024May 4, 2024

Top Digital Marketing Services That Strategic Digital Media Provides

Strategic Digital Media is a Digital Marketing Agency located in Stockton, CA. We specialize in providing customized strategic digital marketing services and solutions for small and mid-sized businesses in San Joaquin County. Our digital marketing campaigns include Website Design Development and Maintenance, Reputation Management and Reviews, Social Media Marketing, Social Media Management, Video Marketing, Google My Business Management, and Digital Marketing also, known as Internet Marketing.

The following is a brief outline of a few types of online marketing we offer and why they are important for your business.

Online Marketing Services Strategic Digital Media Offers And Why They Are Important For Your Business

Google Business Profile Management Services

How To Get Your Business In Google’s SERPs?

Everyone knows about the search engines Google, Yahoo, Bing. Google is the most significant and most utilized online search engine. The fact is that Google is the Yellow Pages of today. Google Business Profile (GBP) is the number one online citation directory in the world. So why aren’t businesses taking advantage of the free tool that Google offers for all businesses to manage their online presence? Google Business Profile is simple to use.

Do you want potential customers to find your business so that you can tell them about your products or services? It’s as easy as claiming, verifying and optimizing your GBP listing. Get listed in local search directories.

How Does A Google Business Profile Listing Help Businesses Get Into The Search Engine Result Pages (SERPS)?

Branding
Recognition is a vital marketing factor, especially for local search, GBP pages allow for business owners to brand their page with their company logo, photos, description, unique selling proposition (USP) and their unique value proposition (UVP) and hours of operation.

Local Results on Google SERPs for local searches, you will typically see 3 listings under Google Maps. To become part of that 3 pack, business owners must make certain their GBP page has been claimed, verified, and optimized.

Locality
Google has the technology to create local search results based on the location of the user and the location of the business. Exact name, address, and phone number (NAP) information are essential for attracting and captivating local customers.

Strategic Digital Media can help you claim, verify, and optimize your Google BusinessProfile listing. Call today and ask to speak with one of our Google Business Profile Specialists.

Website Creation Services

Benefits of Web Design Services for Small Business

1. 1. Low-Cost Advertising
    The web has a far broader reach than any other kind of marketing. While it takes some time to increase adequate traffic to your site to make an impact on your business’s marketing project, it costs almost nothing to do so. Your website will be the center of your business’s online existence; through it, you promote your company around the web on social networking websites, online forums, and through pay-per-click marketing programs.
  2. Exposure
    Increasing exposure is one significant aspect that makes a website essential. Even if individuals are aware of your business, they may want to perform a search online initially, before leaving the house. Supply a map and directions to your business’s shops or offices on your website so that visitors are less likely to have a problem arriving at your location.
  3. Availability
    A website is online and available 24 hours a day, 365 days a year. Because of this, your customers and potential customers can visit your website for assistance or information about products and services that are new and coming soon whenever it is convenient for them. Your website will function as an always available and important resource for details.
  4. Sales
    Prospective consumers are not limited to physical business hours. A website with an online store can supply a remarkable increase in your business’s sales. Strategic Digital Media builds fully optimized websites contact us today for your small business web design packages.

Strategic Digital Media is A Social Media Marketing Agency

You May Ask What Are The Benefits of Social Media Marketing for Small Businesses?

Cost-efficient
Helps Your Business Build Brand Awareness
Builds Relationships with You and Your Customers and Potential Customers
Increases Traffic to Your Website
Marketing through social networks is among the most cost-efficient and flexible methods that small businesses can utilize to reach their target market and increase sales with time. That’s why 97% of small businesses are utilizing social networks to reach their audiences. However, 85% of business owners aren’t sure what social media tools to utilize.

Let our experienced Social Media Strategists create a customized social media marketing strategy for your business. Come in for a free consultation and receive some insightful social media marketing tips for your small business.

Strategic Digital Media Offers Brand Reputation Management

Why is Online Reputation Management In Digital Marketing Important for Businesses?

Better Search Engine Ranking

Online reviews can have a great impact on SEO. It’s because search engine algorithms know very well that customers place great importance on the online reviews of businesses when deciding whether to purchase or not. Hence, a business that takes the best effort to deal with its online reputation gets rewarded with increasing SEO visibility.

Increases Customer Trust & Credibility

Reviews are about the way people identify with a brand. Since customers trust online reviews, gaining that trust is essential for a company’s survival because it’s the credibility of a company that keeps it’s doors open. When you have gained the trust of customers, you now have customers giving personal recommendations about your product or service.

A great deal of focus is placed on online reviews, to choose whether to trust and rely on a brand or not. Good reputation management can quickly assist a business to get trust. Favorable reviews can lead prospective consumers to rely on the organization even more. Great credibility suggests that your business is more reliable than your rival’s business.

Higher Revenues
When customers make use of a trust to differentiate a business from the competitors, it can effectively convey that the brand is reliable. When a brand is considered reputable, it usually equates to more sales.
Professional Image
Having a successful business image is a very important marketing tool for a company. a business house might need a lot of time, to convince potential customers for using the products or services.

Many business owners may not be aware of the fact that proper management of a business’s online reputation can help a business to get improved sales. Enhanced sales can significantly enhance the brand image of the business.

It doesn’t matter what your business offer services or products, reputation management is very important. By giving great attention to reputation management, it can help a business to drastically improve its SEO ranks. At the same time, it can assist a business in gaining the trust of consumers.
Got bad reviews? Contact us today for a free consultation regarding your online reputation management action plan.

Strategic Digital Media Is a Top Video Marketing Company In Stockton CA

Why A Digital Video Strategy Should Be Utilized By Small Businesses?

Video Marketing Benefits for Small Businesses:

Video Boosts Conversions and Sales
First things first. Videos can make you some serious money. Including a product video on your website’s landing page can enhance conversions by 80%.
Video Provides Great ROI
To get you even more excited, 83% of organizations state that video delivers provides a good return on investment.
Video Builds Trust
Trust is the foundation of conversions and sales. The entire principle of upon trust and developing long-lasting relationships.
Google Loves Videos
Videos enable you to increase the time spent by visitors on your website. Hence, longer exposure develops trust and signals search engines that your site has good content. Statistics by Moovly states you’re 53 times more likely to show up first on Google if you have a video embedded on your website. Given that Google now owns YouTube, there has been a substantial increase in how much videos impact your search engine rank.
Video Appeals To Mobile Users
Video and mobile go hand in hand. Considering that individuals like to see videos on the go, and the number of mobile device users is growing, your video audience keeps getting larger and larger.
Google announced that mobile device users are two times as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal bond to brands that reveal video material or advertisements on their devices.
Video Marketing Can Explain Everything
98% of users state they’ve watched an explainer video to discover more about an item or service. That’s why 45% of companies who utilize video marketing stated that they have an explainer video on their website’s home page.

Want more customers, grow your brand business or increase website traffic? We can help as listed above we offer different types of digital marketing campaigns! Discover how Strategic Digital Media can help you meet your business’s short and long-term goals and obtain the results you desire.

Why Your Small Business Need A Great Website?

Digital Marketing and it’s Benefits to Small Businesses

May 4, 2024May 4, 2024

Why Small Businesses Need Video Marketing Strategy in 2020?

Are you looking to increase brand awareness, to become more engaged with your customers, or tell a story that accurately describes your company’s mission and purpose? Have you considered investing in video marketing? If you’ve never thought of utilizing a video marketing strategy to meet your company’s goals before, now is the time. A video marketing strategy can be a powerful tool for your business. Video has become a staple an accessible, cost-effective must-have marketing tool. It helps in enticing the consumer and describing products and services.

Here’s How Video Marketing Can Help Your Small Business?

Video Improves your Search Engine Optimization (SEO).

If an optimized video is embedded onto your website, then your chances of ranking on Page 1 in Google’s Search Results Pages (SERPS) increases More Than 50 Times. Yes, Google loves videos because they are viewed as high-quality content but only if they are optimized correctly. Video optimization done correctly will implement the right keywords, a solid meta description, and also a strong title.

Strategic Digital Medias’ video marketing consultants are experts when it comes to optimizing videos. Contact us today for a consultation regarding a video marketing plan for your small company.

It is a very versatile and captivating content format that gives us a real-life image of what is going on.

They are easy to view and easy to share throughout several mediums.

Consumers like them because they’re easy to process and are engaging.

When done properly, they can bring forth an emotional response.

Videos make consumers use several senses including vision and hearing.

Why is video important for small businesses?

Increased Conversions and Great ROI.

The most important reason for utilizing video as a marketing strategy is to increases sales.

By catching your viewer’s eye, a video can raise awareness and convert more customers.

Embedding a video on your landing page can raise conversions by 80%.

90% of consumers said watching a video helped them to make a purchasing decision reported by social media Today.

83% of businesses say that utilizing videos as a marketing tool has provided them good returns on their investments (ROI).

GMB Benefits For Small Businesses

Video Builds Trust.

The whole idea of content marketing is based on trust and establishing long-term relationships.

Trust is the foundation of conversions and sales.

The connections made through video stay long after the video has completed and set the phase for you to build a long-lasting relationship with a potential customer.

Video assists in establishing you as the specialist, one with the customer’s needs in mind. It allows you to establish this foundation far more rapidly than with text or other visual content.

They Help You In Staying Competitive.

81 % of businesses are now using video for marketing according to Hubspot.

Over 80% of all internet traffic will consist of video by 2021. Reported by Cisco.

Video Demands Stronger Consumer Attention.

Studies also show that people remember what they watch better than the things they read about online. Video has been proven to require more consumer attention than any other platform. And while we remain in the middle of what some might call a content-overload for customers, capturing attention is essential.

They Generate Higher Audience Engagement.

We have heard repeatedly that visual content is significant for a great engagement. Video is no exception. So, when you are contemplating what types of posts to schedule on social networks in the coming weeks think about using video. Audiences are 10 times more likely to engage, share, comment, and embed video content than blogs or related social posts.

Video Evoke Emotional Connections.

Video is the most effective way to evoke emotions online. Video marketing is the King of content because it offers an abundance of attributes above and beyond traditional content like facial expressions and the tone of voice and music.

Triggering emotion in marketing has been proven to positively impact consumer decision-making.

If you think about it, the effectiveness of a video is not that unexpected. After all, vision is our most powerful sense. Most information transferred to our brain is visual. So, if pictures can already increase engagement massively envision what moving pictures can do for your business.

Video Appeals To And Engages More Smartphone Users.

YouTube reports mobile video usage rises 100% every year. Since individuals like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting larger and larger. Readily available video content makes it easy for mobile users to engage on social media platforms and the demand for fast content is rapidly growing.

Video is not only fun, but it is also one of the best ways to become more personal with your audience and give them a real glimpse of what you and your business and your clients are doing. The key here is to think beyond revenue and product. Reveal to them something about your company’s values and principles or share some details on a fascinating event. You can also offer other important information. The more information consumers know about you and your business, the more likely they will become a customer and remain your customer.

Strategic Digital Media’s Video Marketing Packages Offer Many Advantages

Our company can assist your business in attaining Page 1 rankings in Google’s Search Engine Result Pages (SERPs) for your videos. Yes, this is accurate even for competitive keyword phrases. Do you have videos that you have uploaded on video platforms but did not rank on Page 1 in the SERPs? Our video marketing experts at Strategic Digital Media can help you with that also.

Elevate your digital marketing efforts by leveraging the power of video. Strategic Digital Media is a Stockton, California-based video marketing company that delivers high-quality video content. We specialize in video marketing for small businesses and we are deeply knowledgeable in video marketing tips as well. Contact us today to start your video campaign strategy.

We can be reached at [email protected] or by phone at (209) 502-5963.

Online Reputation Management (ORM) | Reputation Management Solutions

May 4, 2024May 4, 2024

Why Your Small Business Need A Great Website?

You might be surprised to know that nearly half of all small businesses don’t have a website. In this article, we will emphasize why your small business needs a great website?

It’s almost impossible to overstate the importance of website ownership to businesses, large and small alike. The Internet gives even the smallest of startup companies a chance to connect with millions of potential customers. A well-designed website for a small business is the best chance of making a lasting impression on your target audience.

Knowing why a good website is important is key. So, in this article, I’ll explain why a good website is a crucial element in marketing your small business.

Why a Website is Important for Your Business?

First Impressions Count

Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy, and “check-in” via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgment and making decisions about whether or not they will even visit your store, restaurant, or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.

Think of a website as the front porch of your business. You want to make a strong first impression, don’t you? Especially if you provide services that aren’t fixed to a physical location. If that’s the case, your website might be the only contact or frame of reference potential customers have upfront, which should only emphasize the importance of a great website even more.

A Custom Site Is Cost-Effective

For one thing, putting time and money into a strong website is one of the few ROIs that can be guaranteed, especially when considering the cost and risk of more conventional advertising campaigns. After the upfront expenses of designing and developing your website, the actual day to day maintenance shouldn’t break the bank.

Your website is a sales tool. If you factor the cost of maintenance and compare that to the salary or commission of a potential salesperson, then investing the right amount of money for a good website is a no brainer.

A Well-Designed Site Is Important For Visibility

To a brick-and-mortar business, location is everything. Opening your store in a place where lots of potential customers see you can provide a huge boost to the success of your business as it increases traffic and exposure. That said, today many businesses offer goods and services to people who’ve never set foot in their physical location, owing to an established online presence utilizing a responsive website.

The Internet provides the potential for you to market to many millions of people by setting up an online store. However, it’s not possible to reach those customers in your desired audience if they don’t know you exist. Studies show that 70 to 80 percent of consumers research businesses online when deciding whether to buy their goods or services. If they search for your business and can’t find a website, it’s almost as if you don’t exist.

A Great Website Provides Accessibility 24/7

A great website is accessible, not only for you to make any changes or updates, but for your customers as well. Unlike a brick-and-mortar location, your website operates at all hours of the day. This means you’re not locked into the traditional 9-5 workday for potential new customers to find and seek you out. It seems obvious, but it’s important to think about your digital presence in these terms, which will in turn help illustrate exactly why it’s so important to have a good website for business.

Your Competitors Are Already Online

If you are attempting to establish yourself in an industry, no matter what it is, then you should assume that your biggest competitors already have a web presence. Take a moment — think of the biggest name in any given industry. Chances are, they have a website and so do their competitors.

If your business doesn’t have a website, you’re operating at the back of the pack. However, simply building a website isn’t necessarily all it takes to make you competitive. You have to proactively design it to offer better content and convince customers that what you’re selling is infinitely better than other companies.

Communicate Instantly

If your site is accessible to your customers, that means your customers are more accessible to you. A good landing page can help you make direct contact with visitors, improving your overall customer service. Great web designs offer easy to use email forms and make other means of contact readily available. Furthermore, potentially adding features like live chats or 24/7 coverage can ensure you’re always there to answer a customer’s question.

Establish Credibility

Not even the most hipster-centric businesses can get away with not having a website in today’s world. Just having an active online presence that looks like it’s regularly kept up, modern and helps accurately communicate your message, products, and services immensely adds to your credibility.

Furthermore, a solid web presence also means your business will be available for online reviews. Taking an active role in building a positive brand reputation through Google reviews will only help you more in the long run. Additionally, the best website designs utilize some form of real customer testimonials. It’s an organic way to establish your credibility as a business all based on your past customers. Any new visitors to your site will see those testimonials, which will, in turn, help build trust and brand loyalty.

Strong SEO and Local Reach

Speaking of Google searches, wouldn’t it be nice to find your website on the first page of results when researching your industry. Great website designs that are backed by strong search engine optimization will help you get there.

Having a strong website that ranks well in local and national searches is important. It’ll give you an edge over your competitors and help you establish yourself over a long period. Plus, it further increases your credibility as the best in your industry. Cast a wide net and give yourself a real chance to connect with your audience.

Makes Marketing Efforts Easier

A good website is a jumping-off point for the rest of your digital efforts. You need a central place to connect all of your social media accounts. Housed your original videos, photos, blogs, or other engaging content in one centralized hub, helping to build a strong, cohesive vision for your growing brand. It stands to reason that your overall marketing efforts will be that much easier with everything under one roof. Great website designs make it easy to track what works well on your site. Not sure about that call to action button? Test it and come up with a better plan of attack.

Generate Leads, Drive Conversions

At the end of the day, the importance of a good website for business comes down to one thing: growth. Great design, fully fleshed out content, creating avenues of communication, building trust – they should all lead to generating more business for you. A great website will make it easier for you to generate new leads, and in turn, drive more conversions. More conversions mean more growth for your business and the opportunity to continually improve.

At Strategic Digital Media, we build and maintain beautiful websites every day that help our clients grow. Our full-time job is working at a marketing agency developing web experiences that only use modern strategies and techniques to better position our clients for the future. We know how confusing and frustrating it can be for small businesses to navigate a competitive digital landscape.

The websites we design lead to more conversions. Not only will you rank better than your competition, but you’ll have the opportunity to gain more leads, which means better growth for you and your business over time. Contact us today at [email protected] or call us at (209) 502-9563 and get started with your new website. Whether you’re starting from scratch or just looking for a redesign, we’re here to help.

Online Reputation Management (ORM) | Reputation Management Solutions

Top Digital Marketing Services That Strategic Digital Media Provides

May 4, 2024May 4, 2024

GBP Benefits For Small Businesses

In this article, we will discuss the benefits of a GBP listing for small businesses or what is referred to as the 3 pack and the Importance of Google Posts for Local Small companies in Stockton CA. But first, let’s define Google Business Profile.

What Is Google Business Profile (GBP)?

Google support defines Google Business Profile as is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you validate and edit your business information, you can assist customers in finding your business and tell them your story. This feature combines all of Google’s business services such as search, maps, Insights, analytics, and reviews into one convenient application. That means you will only have to access one dashboard to do whatever it is you require to do on Google. Let us now go over some of the benefits of a Google listing for small businesses.

Benefits of A Google Business Profile Page for Small Local Brick and Mortar Businesses in Stockton CA.

Studies show that 56 percent of all online searches carry a local intent and 78 percent of those local-mobile searches resulted in an offline purchase that happened within hours of that search. Having a Google Business Profile listing can increase the number of times your company will appear in the search results and help you appear in the local Google Maps listings. And if that’s not reason enough for you to want to set up a Google Business Profile, then here are some other benefits of GBP for local small businesses.

Advantages of a Google My Business Page for Small Businesses:

It’s Free
Will help people locate your physical location
Gives you better search visibility for your business
Provides you with a way to give your customers important information and updates (i.e. hours)
Gives you a way to engage with your customers about their reviews and actively respond to their comments and concerns.

More Google Business Profile Listing Benefits for Small Businesses:

Allows you to engage with your customers more easily
A GBP provides you with valuable digital analytics such as views, clicks, and followers
Helps track your website traffic and audience
It’s quick and easy to update
Can help you build your brand and your brand’s reputation
You can include images and videos of your products and services
You are able to share your Google posts across the web

What are Google Posts?

A Google post permit companies to share messages which show up in the local panel on Google search and Google Maps. They are created within the Google Business Profile dashboard and appear instantly in the search results for top-quality keyword searches. When crafting your Google posts, you’ll have plenty of opportune times to grab your audience’s attention. Each post can be up to 300 words in length you have the opportunity to upload an image, video, or GIF, and add call-to-actions to prompt product purchases, reservations, and newsletter signups. Your audience can share your posts on social networks also.

Google posts appear when triggered by searching for brand terms associated with the business, and approximately 10 posts can appear in a scroll-through carousel within the Knowledge panel for that business

Benefits of Google Posts

In the times of Facebook, Twitter, and Instagram, why would anyone utilize Google as a social media platform? You can always post on social media platforms about your business. But there are some advantages that the traditional social media platforms will not give you, such as-

Search Friendly

Instantly when a user searches for a business, Google posts appear in the search results and Google maps. Thus, when a user will search for your business, your business address and contact number will also appear on the right-hand side of search results. The address and contact details will be the primary information for your local searchers.

Keyword Search

Through Google posts, you can use your keywords to target a distinct audience. This audience will precisely be the users that are seeking your services or products. These users already know what exactly they are looking for, thus they are more likely to convert into a client or customer and call you. Whereas, Facebook targets users with specific interests to attract potential customers.

Impact on your ranking

Google’s ultimate goal is to provide the most pertinent information to its users based on the search query. When you update Google posts on your Google listing, you are sharing pertinent information about your local business. This helps in developing your local authority. And better authority will improve your ranking on Google’s Search Engine Results Page. The higher you rank, the higher will you appear on Google SERP which generates more traffic to your website.

Backlinks

It is a well-known fact that backlinks have a huge impact on organic search results. Good and attractive Google posts content to increase user engagement and provide links to your website. You can include the pages of your website in your google posts as well. Thus, users can easily find a page on your link.

Google Posts SEO

Posts can help to improve your overall SEO strategy. Posting on Google will assist in getting more organic clicks to your website. Let’s take a look at how google posts assist in your SEO efforts.

CTA buttons help to build your page rank

You can boost the traffic to the different content on your website

Include a link to a page on your website to collect user data or boost traffic to pages like a blog on your website.

Google loves fresh content and Google posts are one of the ways to provide that to your customers and potential customers. When customers have more engagement with your Google posts, your rankings will improve as a “behavioral signal”. It is one of the 8 Google local search ranking factors. As the click-through rate from your GBP page will increase, the behavioral signal will improve.

Why Do I Need Help with Google Business Profile?

You should think about enlisting the assistance of a Google Business Profile Specialist at Strategic Digital Media to set up and manage your Google Business Profile listing. If your page isn’t set up to Google’s specific guide, it could easily harm your business listing’s ranking, visibility and more. Not to mention the fact that doing everything exactly right for each step is quite time-consuming. Your listing has to be optimized correctly in order for your small business to reap all the benefits of a Google Page. Let’s learn how Google Posts effects GBP and it’s benefits to your small business.

Google Post Services
We at Strategic Digital Media can provide the best Google post services for your local business.

We write only exemplary content for each post so that the local relevance of your business will improve. These posts are well-optimized to such an extent that you rank higher in the SERPs.

Do you have a problem with your business listing, and can’t get any assistance from Google’s support team?

Do you have the time to properly set up, update, and maintain all that will be of you required?
Why is my Google Business Profile listing not “Published” when I verified it already?
Can’t fix inaccurate information on your page?
Problems with duplicate addresses?
Unfavorable reviews that you want to be eliminated?

It is a typical problem to have your business page disapproved or removed from the local search listings? If you are unsuccessful in getting your Google Business Page page verified, we can help. Strategic Digital Media has been working with Google Business listings over 5 years and is well versed in the nuances of getting pages verified.

What Can Strategic Digital Media do to Help Me?

Strategic Digital Media has a team of highly specialized Google Business Profile Specialists who know how to build and maintain Google Buiness Profile pages according to Google’s guidelines and industry best practices. All of our SEO campaigns consist of claiming and verifying all your Google Business listings. Strategic Digital Media will (depending on your business needs):

Verify your Google listings and eliminate any duplicates
Update your banners, branding, and images
Add your videos
Post your new content and share it
Monitor your reviews
Optimize your profile to help boost your search engine rankings and align them with your business website

Why Should You Partner with Strategic Digital Media?

Strategic Digital Media, a local digital marketing agency in Stockton CA, employs Google Business Profile experts who know how to develop, promote, and manage your Google listing. If your listing is not set up correctly, it could hurt your business’ ranking and visibility.

Contact us today at [email protected] or call us at (209) 502–9563 to get your Google Business Profile page professionally set up and managed to receive the best possible results

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