Why Small Businesses Need Video Marketing Strategy in 2020?

Are you looking to increase brand awareness, to become more engaged with your customers, or tell a story that accurately describes your company’s mission and purpose?  Have you considered investing in video marketing? If you’ve never thought of utilizing a video marketing strategy to meet your company’s goals before, now is the time.  A video marketing strategy can be a powerful tool for your business.  Video has become a staple an accessible, cost-effective must-have marketing tool.  It helps in enticing the consumer and describing products and services.

Here’s How Video Marketing Can Help Your Small Business?

Video Improves your Search Engine Optimization (SEO).

If an optimized video is embedded onto your website, then your chances of ranking on Page 1 in Google’s Search Results Pages (SERPS) increases More Than 50 Times.  Yes, Google loves videos because they are viewed as high-quality content but only if they are optimized correctly. Video optimization done correctly will implement the right keywords, a solid meta description, and also a strong title.

Strategic Digital Medias’ video marketing consultants are experts when it comes to optimizing videos. Contact us today for a consultation regarding a video marketing plan for your small company.

It is a very versatile and captivating content format that gives us a real-life image of what is going on.

They are easy to view and easy to share throughout several mediums.

Consumers like them because they’re easy to process and are engaging.

When done properly, they can bring forth an emotional response.

Videos make consumers use several senses including vision and hearing.

Why is video important for small businesses?

Increased Conversions and Great ROI.

 The most important reason for utilizing video as a marketing strategy is to increases sales.

By catching your viewer’s eye, a  video can raise awareness and convert more customers.

Embedding a video on your landing page can raise conversions by 80%.

90% of consumers said watching a video helped them to make a purchasing decision reported by Social Media Today.

83% of businesses say that utilizing videos as a marketing tool has provided them good returns on their investments (ROI).

GMB Benefits For Small Businesses

 

Video Builds Trust.

The whole idea of content marketing is based on trust and establishing long-term relationships.

Trust is the foundation of conversions and sales.

The connections made through video stay long after the video has completed and set the phase for you to build a long-lasting relationship with a potential customer.

Video assists in establishing you as the specialist, one with the customer’s needs in mind.  It allows you to establish this foundation far more rapidly than with text or other visual content.

They Help You In Staying Competitive.

81 % of businesses are now using video for marketing according to Hubspot.

Over 80% of all internet traffic will consist of video by 2021. Reported by Cisco.

Video Demands Stronger Consumer Attention.

Studies also show that people remember what they watch better than the things they read about online. Video has been proven to require more consumer attention than any other platform. And while we remain in the middle of what some might call a content-overload for customers, capturing attention is essential.

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They Generate Higher Audience Engagement.

We have heard repeatedly that visual content is significant for a great engagement. Video is no exception. So, when you are contemplating what types of posts to schedule on social networks in the coming weeks think about using video.  Audiences are 10 times more likely to engage, share, comment, and embed video content than blogs or related social posts.

Video Evoke Emotional Connections.

Video is the most effective way to evoke emotions online. Video marketing is the King of content because it offers an abundance of attributes above and beyond traditional content like facial expressions and the tone of voice and music.

Triggering emotion in marketing has been proven to positively impact consumer decision-making.

If you think about it, the effectiveness of a video is not that unexpected. After all, vision is our most powerful sense. Most information transferred to our brain is visual. So, if pictures can already increase engagement massively envision what moving pictures can do for your business.

Video Appeals To And Engages More Smartphone Users.

YouTube reports mobile video usage rises 100% every year. Since individuals like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting larger and larger. Readily available video content makes it easy for mobile users to engage on social media platforms and the demand for fast content is rapidly growing.

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Video is not only fun, but it is also one of the best ways to become more personal with your audience and give them a real glimpse of what you and your business and your clients are doing. The key here is to think beyond revenue and product.  Reveal to them something about your company’s values and principles or share some details on a fascinating event.  You can also offer other important information. The more information consumers know about you and your business, the more likely they will become a customer and remain your customer.

Strategic Digital Media’s Video Marketing Packages Offer Many Advantages

Our company can assist your business in attaining Page 1 rankings in Google’s Search Engine Result Pages (SERPs) for your videos. Yes, this is accurate even for competitive keyword phrases. Do you have videos that you have uploaded on video platforms but did not rank on Page 1 in the SERPs? Our video marketing experts at Strategic Digital Media can help you with that also.

Elevate your digital marketing efforts by leveraging the power of video. Strategic Digital Media is a Stockton, California-based video marketing company that delivers high-quality video content.  We specialize in video marketing for small businesses and we are deeply knowledgeable in video marketing tips as well.   Contact us today to start your video campaign strategy.

We can be reached at [email protected] or by phone at (209) 502-5963.

 

 

Online Reputation Management (ORM) | Reputation Management Solutions

 

GMB Benefits For Small Businesses

In this article, we will discuss the benefits of a GMB listing for small businesses or what is referred to as the 3 pack and the Importance of Google Posts for Local Small companies in Stockton CA.  But first, let’s define Google My Business.

What Is Google My Business (GMB)?

Google support defines Google My Business as is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you validate and edit your business information, you can assist customers in finding your business and tell them your story. This feature combines all of Google’s business services such as search, maps, Insights, analytics, and reviews into one convenient application. That means you will only have to access one dashboard to do whatever it is you require to do on Google.  Let us now go over some of the benefits of a Google listing for small businesses.

Benefits of A Google My Business Page for Small Local Brick and Mortar Businesses in Stockton CA.

Studies show that 56 percent of all online searches carry a local intent and 78 percent of those local-mobile searches resulted in an offline purchase that happened within hours of that search. Having a Google My Business listing can increase the number of times your company will appear in the search results and help you appear in the local Google Maps listings. And if that’s not reason enough for you to want to set up a Google My Business profile, then here are some other benefits of GMB for local small businesses.

Advantages of  a Google My Business Page for Small Businesses:

• It’s Free

• Will help people locate your physical location

• Gives you better search visibility for your business

• Provides you with a way to give your customers important information and updates (i.e. hours)

• Gives you a way to engage with your customers about their reviews and actively respond to their comments and concerns

 

GMB Benefits For Small Businesses

More Google My Business Listing Benefits for Small Businesses:

• Allows you to engage with your customers more easily

• A GMB provides you with valuable digital analytics such as views, clicks, and followers

• Helps track your website traffic and audience

• It’s quick and easy to update

• Can help you build your brand and your brand’s reputation

• You can include images and videos of your products and services

• You are able to share your Google posts across the web

What are Google Posts?

A Google post permit companies to share messages which show up in the local panel on Google search and Google Maps. They are created within the Google My Business dashboard and appear instantly in the search results for top-quality keyword searches. When crafting your Google posts, you’ll have plenty of opportune times to grab your audience’s attention. Each post can be up to 300 words in length you have the opportunity to upload an image, video, or GIF, and add call-to-actions to prompt product purchases, reservations, and newsletter signups. Your audience can share your posts on social networks also.

Google posts appear when triggered by searching for brand terms associated with the business, and approximately 10 posts can appear in a scroll-through carousel within the Knowledge panel for that business

Benefits of Google Posts

In the times of Facebook, Twitter, and Instagram, why would anyone utilize Google as a social media platform? You can always post on social media platforms about your business. But there are some advantages that the traditional social media platforms will not give you, such as-

Search Friendly

Instantly when a user searches for a business, Google posts appear in the search results and Google maps. Thus, when a user will search for your business, your business address and contact number will also appear on the right-hand side of search results. The address and contact details will be the primary information for your local searchers.

Keyword Search

Through Google posts, you can use your keywords to target a distinct audience. This audience will precisely be the users that are seeking your services or products. These users already know what exactly they are looking for, thus they are more likely to convert into a client or customer and call you. Whereas, Facebook targets users with specific interests to attract potential customers.

Impact on your ranking

Google’s ultimate goal is to provide the most pertinent information to its users based on the search query. When you update Google posts on your Google listing, you are sharing pertinent information about your local business. This helps in developing your local authority. And better authority will improve your ranking on Google’s Search Engine Results Page. The higher you rank, the higher will you appear on Google SERP which generates more traffic to your website.

Backlinks

It is a well-known fact that backlinks have a huge impact on organic search results. Good and attractive Google posts content to increase user engagement and provide links to your website. You can include the pages of your website in your google posts as well. Thus, users can easily find a page on your link.

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Google Posts SEO

Posts can help to improve your overall SEO strategy. Posting on Google will assist in getting more organic clicks to your website. Let’s take a look at how google posts assist in your SEO efforts-

CTA buttons help to build your page rank

You can boost the traffic to the different content on your website

Include a link to a page on your website to collect user data or boost traffic to pages like a blog on your website.

Google loves fresh content and Google posts are one of the ways to provide that to your customers and potential customers. When customers have more engagement with your Google posts, your rankings will improve as a “behavioral signal”. It is one of the 8 Google local search ranking factors. As the click-through rate from your GMB page will increase, the behavioral signal will improve.

Why Do I Need Help with Google My Business Page?

You should think about enlisting the assistance of a Google My Business Specialist at Strategic Digital Media to set up and manage your Google My Business listing. If your page isn’t set up to Google’s specific guide, it could easily harm your business listing’s ranking, visibility and more. Not to mention the fact that doing everything exactly right for each step is quite time-consuming.  Your listing has to be optimized correctly in order for your small business to reap all the benefits of a Google Page.  Let’s learn how Google Posts effects GMB and it’s benefits to your small business.

Advantages of Google My Business for Small Businesses

Google Post Services
We at Strategic Digital Media can provide the best Google post services for your local business.

We write only exemplary content for each post so that the local relevance of your business will improve. These posts are well-optimized to such an extent that you rank higher in the SERPs.

Do you have a problem with your business listing, and can’t get any assistance from Google’s support team?

• Do you have the time to properly set up, update, and maintain all that will be of you required?

• Why is my Google My Business listing not “Published” when I verified it already?

• Can’t fix inaccurate information on your page?

• Problems with duplicate addresses?

• Unfavorable reviews that you want to be eliminated?

It is a typical problem to have your business page disapproved or removed from the local search listings? If you are unsuccessful in getting your Google My Business page verified, we can help. Strategic Digital Media has been working with Google Business listings over 5 years and is well versed in the nuances of getting pages verified.

What Can Strategic Digital Media do to Help Me?

Strategic Digital Media has a team of highly specialized Google My Business Specialists who know how to build and maintain Google My Business pages according to Google’s guidelines and industry best practices. All of our SEO campaigns consist of claiming and verifying all your Google Business listings. Strategic Digital Media will (depending on your business needs):

1. Verify your Google listings and eliminate any duplicates

2. Update your banners, branding, and images

3. Add your videos

4. Post your new content and share it

5. Monitor your reviews

6. Optimize your profile to help boost your search engine rankings and align them with your business website

Why Should You Partner with Strategic Digital Media?

Strategic Digital Media, a local digital marketing agency in Stockton CA, employs Google My Business experts who know how to develop, promote, and manage your Google listing. If your listing is not set up correctly, it could hurt your business’ ranking and visibility.

Contact us today at [email protected] or call us at (209) 502–9563 to get your Google My Business page professionally set up and managed to receive the best possible results

 

Social Media Marketing: A Crucial Tool for Small Business Success

Why Small Businesses Need Video Marketing Strategy in 2020?

Online Reputation Management (ORM) | Reputation Management Solutions

Does Your Company Need Online Reputation Management?

Every day social platforms and review sites are becoming more popular. When you walk into a local business how often do you see a mention of Facebook or Twitter?

Are these sites actually helping out businesses? Yes, absolutely. Are they going to quickly turn on you and hurt your business if used incorrectly? Unfortunately,  they can.

Your company’s name is its most precious asset. It is essential to manage what people are saying about your business online. Nowadays many people go online for reviews before ever trying out a product or service. If a potential customer finds a negative testimonial or review of your business, that’s enough reason for them to move on to one of your competitors.

With the recent growth of social media, any individual can extend their opinion online to hundreds or thousands of people in just a matter of minutes. Your business must protect the image that you have worked so very hard to build.

It is up to you to be aware of and to control negative online buzz and reviews about your business. Even 50 positive comments and one poor review can be damaging to your customer base. No reviews are just as bad, your online reputation can turn potential customers away or cause them to hesitate to use your services.

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How Do You Help Protect Your Business?
Your best defense in online reputation management is a solid strategic offense. Reputation management services are the best and only true way to protect the good name you have built. Strategic Digital Media can monitor your social profiles and make sure that any issues get addressed rapidly. No one can eliminate all harmful content once it is online.  However,  we have many techniques to limit its reach and exposure and to minimize the damage to your business.

If you don’t have any online reputation issues right now that’s wonderful. But keep in mind that things can change very quickly.  You must have a strategy to deal with these problems when they arise.  As your business grows your online reputation should become even more of a priority.

Brand Reputation Management Services and Solutions

Every organization should be concerned about their online reputation. At Strategic Digital Media, we can help repair and protect your online reputation. This is why we offer Online Reputation Management or ORM as one of our services. ORM is the process of assessing, managing, alleviating search engine result pages, customer reviews, social media mentions, or other online content. In a few words, it tracks what is written about you on the worldwide Internet.

ORM is very similar to Search Engine Optimization (SEO) except for trying to move a page up in the search engine ranking to make your website more visible, it is the process of moving negative comments down and off the first page, ultimately making negative reviews and comments less visible if they can’t be deleted.

In providing ORM for your company, Strategic Digital Media will monitor the search engine ranking pages, social media accounts, business directories and all sites that your business is listed on to track down any critical or derogatory content and offer you an opportunity to reply to it, eliminate it, or have it removed.

Benefits of Strategic Digital Media’s  Services

1. Promptly Addresses Negativity

2. We Waste No Time Addressing Negative PR Or Harmful Content.

3. Rescue Your Brand Reputation

4. We, Will, Work to Restore Your Company’s Good Name, Trust, and Credibility.

5. Fix Reputation to Bring Back Sales

6. Help Return Sales and Revenue Back to The Levels They Were Before the PR Nightmare.

7. Extinguish All of The Fires

8. We, Will, Subdue Harmful Content Utilizing Ethical ORM Methods.

9. Saves Your Brand

The longer bad PR or unfavorable reviews go unaddressed, the higher the exposure, the deeper the impact, and the greater the damage it is to your organization’s good name.

Strategic Digital Media can help your business overcome attacks on your online reputation. Don’t wait — schedule your ORM audit with our Stockton digital marketing experts today.

Your Company’s Reputation Is Strategic Digital Media’s Business
A positive online reputation is a business’s greatest asset or its biggest weakness. Online reviews impact 70% of purchasing decisions, and with 90% of all consumers utilizing search engines like Google to help make decisions, your company’s search results can be the difference between success and failure.

Online Online Business Reputation Management Stockton CA

A NEGATIVE REVIEW IS LOST REVENUE
Research suggests that businesses risk losing 22% of business when potential customers find a negative article on the first page of search results. That number increases to 44% lost business with two negative articles, and 59% with three negative articles.

Negative reviews cost your business money. Our experienced team can help implement new and innovative strategies to ensure your products are reviewed fairly and honestly by real customers. Our goal is to never let you lose another sale due to negative reviews.

Our Reputation Management Campaigns are Guaranteed & Fully Customizable

Strategic Digital Media’s diverse digital services can apply to anyone. Every proposal is customized to fit that person or company’s specific situation.

Strategic Digital Media’s Reputation Management Solutions Can:

Protect Your Reputation
The first page of Google is the new first impression.  That’s why maintaining your online presence is so important in this day and age. We can help protect the reputation of your company or self through a variety of expert techniques. Our end goal is to help you look your absolute best in search results.

Fix Negative Search Results
Having bad news on the first page of Google search results is like having bad news on the front page of the newspaper. A newspaper print changes every day.  Your search results won’t change unless you do something about it. Strategic Digital Media guarantees its work and won’t stop until your negative search results are off page one.

Suggested Search Improvement
Google’s suggested search functionality can show negative results for your key search terms before anyone even searches for your name or company. Strategic Digital Media can help replace these negative terms with more positive suggestions, removing a powerful roadblock to potential sales.
Got bad reviews? Has your brand’s reputation been tarnished? Contact us today for a free consultation regarding your Online Reputation Management at [email protected]

 

Why Your Small Business Need A Great Website?

Why Small Businesses Need Video Marketing Strategy in 2020?