In this article, we will discuss the benefits of a GBP listing for small businesses or what is referred to as the 3 pack and the Importance of Google Posts for Local Small companies in Stockton CA. But first, let’s define Google Business Profile.
What Is Google Business Profile (GBP)?
Google support defines Google Business Profile as is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you validate and edit your business information, you can assist customers in finding your business and tell them your story. This feature combines all of Google’s business services such as search, maps, Insights, analytics, and reviews into one convenient application. That means you will only have to access one dashboard to do whatever it is you require to do on Google. Let us now go over some of the benefits of a Google listing for small businesses.
Benefits of A Google Business Profile Page for Small Local Brick and Mortar Businesses in Stockton CA.
Studies show that 56 percent of all online searches carry a local intent and 78 percent of those local-mobile searches resulted in an offline purchase that happened within hours of that search. Having a Google Business Profile listing can increase the number of times your company will appear in the search results and help you appear in the local Google Maps listings. And if that’s not reason enough for you to want to set up a Google Business Profile, then here are some other benefits of GBP for local small businesses.
Advantages of a Google My Business Page for Small Businesses:
- It’s Free
- Will help people locate your physical location
- Gives you better search visibility for your business
- Provides you with a way to give your customers important information and updates (i.e. hours)
- Gives you a way to engage with your customers about their reviews and actively respond to their comments and concerns.
More Google Business Profile Listing Benefits for Small Businesses:
- Allows you to engage with your customers more easily
- A GBP provides you with valuable digital analytics such as views, clicks, and followers
- Helps track your website traffic and audience
- It’s quick and easy to update
- Can help you build your brand and your brand’s reputation
- You can include images and videos of your products and services
- You are able to share your Google posts across the web
What are Google Posts?
A Google post permit companies to share messages which show up in the local panel on Google search and Google Maps. They are created within the Google Business Profile dashboard and appear instantly in the search results for top-quality keyword searches. When crafting your Google posts, you’ll have plenty of opportune times to grab your audience’s attention. Each post can be up to 300 words in length you have the opportunity to upload an image, video, or GIF, and add call-to-actions to prompt product purchases, reservations, and newsletter signups. Your audience can share your posts on social networks also.
Google posts appear when triggered by searching for brand terms associated with the business, and approximately 10 posts can appear in a scroll-through carousel within the Knowledge panel for that business
Benefits of Google Posts
In the times of Facebook, Twitter, and Instagram, why would anyone utilize Google as a social media platform? You can always post on social media platforms about your business. But there are some advantages that the traditional social media platforms will not give you, such as-
Search Friendly
Instantly when a user searches for a business, Google posts appear in the search results and Google maps. Thus, when a user will search for your business, your business address and contact number will also appear on the right-hand side of search results. The address and contact details will be the primary information for your local searchers.
Keyword Search
Through Google posts, you can use your keywords to target a distinct audience. This audience will precisely be the users that are seeking your services or products. These users already know what exactly they are looking for, thus they are more likely to convert into a client or customer and call you. Whereas, Facebook targets users with specific interests to attract potential customers.
Impact on your ranking
Google’s ultimate goal is to provide the most pertinent information to its users based on the search query. When you update Google posts on your Google listing, you are sharing pertinent information about your local business. This helps in developing your local authority. And better authority will improve your ranking on Google’s Search Engine Results Page. The higher you rank, the higher will you appear on Google SERP which generates more traffic to your website.
Backlinks
It is a well-known fact that backlinks have a huge impact on organic search results. Good and attractive Google posts content to increase user engagement and provide links to your website. You can include the pages of your website in your google posts as well. Thus, users can easily find a page on your link.
Google Posts SEO
Posts can help to improve your overall SEO strategy. Posting on Google will assist in getting more organic clicks to your website. Let’s take a look at how google posts assist in your SEO efforts.
CTA buttons help to build your page rank
You can boost the traffic to the different content on your website
Include a link to a page on your website to collect user data or boost traffic to pages like a blog on your website.
Google loves fresh content and Google posts are one of the ways to provide that to your customers and potential customers. When customers have more engagement with your Google posts, your rankings will improve as a “behavioral signal”. It is one of the 8 Google local search ranking factors. As the click-through rate from your GBP page will increase, the behavioral signal will improve.
Why Do I Need Help with Google Business Profile?
You should think about enlisting the assistance of a Google Business Profile Specialist at Strategic Digital Media to set up and manage your Google Business Profile listing. If your page isn’t set up to Google’s specific guide, it could easily harm your business listing’s ranking, visibility and more. Not to mention the fact that doing everything exactly right for each step is quite time-consuming. Your listing has to be optimized correctly in order for your small business to reap all the benefits of a Google Page. Let’s learn how Google Posts effects GBP and it’s benefits to your small business.
Google Post Services
We at Strategic Digital Media can provide the best Google post services for your local business.
We write only exemplary content for each post so that the local relevance of your business will improve. These posts are well-optimized to such an extent that you rank higher in the SERPs.
Do you have a problem with your business listing, and can’t get any assistance from Google’s support team?
- Do you have the time to properly set up, update, and maintain all that will be of you required?
- Why is my Google Business Profile listing not “Published” when I verified it already?
- Can’t fix inaccurate information on your page?
- Problems with duplicate addresses?
- Unfavorable reviews that you want to be eliminated?
It is a typical problem to have your business page disapproved or removed from the local search listings? If you are unsuccessful in getting your Google Business Page page verified, we can help. Strategic Digital Media has been working with Google Business listings over 5 years and is well versed in the nuances of getting pages verified.
What Can Strategic Digital Media do to Help Me?
Strategic Digital Media has a team of highly specialized Google Business Profile Specialists who know how to build and maintain Google Buiness Profile pages according to Google’s guidelines and industry best practices. All of our SEO campaigns consist of claiming and verifying all your Google Business listings. Strategic Digital Media will (depending on your business needs):
- Verify your Google listings and eliminate any duplicates
- Update your banners, branding, and images
- Add your videos
- Post your new content and share it
- Monitor your reviews
- Optimize your profile to help boost your search engine rankings and align them with your business website
Why Should You Partner with Strategic Digital Media?
Strategic Digital Media, a local digital marketing agency in Stockton CA, employs Google Business Profile experts who know how to develop, promote, and manage your Google listing. If your listing is not set up correctly, it could hurt your business’ ranking and visibility.
Contact us today at [email protected] or call us at (209) 502–9563 to get your Google Business Profile page professionally set up and managed to receive the best possible results
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