Why Small Businesses Need Video Marketing Strategy in 2020?

Are you looking to increase brand awareness, to become more engaged with your customers, or tell a story that accurately describes your company’s mission and purpose?  Have you considered investing in video marketing? If you’ve never thought of utilizing a video marketing strategy to meet your company’s goals before, now is the time.  A video marketing strategy can be a powerful tool for your business.  Video has become a staple an accessible, cost-effective must-have marketing tool.  It helps in enticing the consumer and describing products and services.

Here’s How Video Marketing Can Help Your Small Business?

Video Improves your Search Engine Optimization (SEO).

If an optimized video is embedded onto your website, then your chances of ranking on Page 1 in Google’s Search Results Pages (SERPS) increases More Than 50 Times.  Yes, Google loves videos because they are viewed as high-quality content but only if they are optimized correctly. Video optimization done correctly will implement the right keywords, a solid meta description, and also a strong title.

Strategic Digital Medias’ video marketing consultants are experts when it comes to optimizing videos. Contact us today for a consultation regarding a video marketing plan for your small company.

It is a very versatile and captivating content format that gives us a real-life image of what is going on.

They are easy to view and easy to share throughout several mediums.

Consumers like them because they’re easy to process and are engaging.

When done properly, they can bring forth an emotional response.

Videos make consumers use several senses including vision and hearing.


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Why is video important for small businesses?

Increased Conversions and Great ROI.

The most important reason for utilizing video as a marketing strategy is to increases sales.

By catching your viewer’s eye, a video can raise awareness and convert more customers.

Embedding a video on your landing page can raise conversions by 80%.

90% of consumers said watching a video helped them to make a purchasing decision reported by social media Today.

83% of businesses say that utilizing videos as a marketing tool has provided them good returns on their investments (ROI).

GMB Benefits For Small Businesses

Video Builds Trust.

The whole idea of content marketing is based on trust and establishing long-term relationships.

Trust is the foundation of conversions and sales.

The connections made through video stay long after the video has completed and set the phase for you to build a long-lasting relationship with a potential customer.

Video assists in establishing you as the specialist, one with the customer’s needs in mind.  It allows you to establish this foundation far more rapidly than with text or other visual content.

They Help You In Staying Competitive.

81 % of businesses are now using video for marketing according to Hubspot.

Over 80% of all internet traffic will consist of video by 2021. Reported by Cisco.

Video Demands Stronger Consumer Attention.

Studies also show that people remember what they watch better than the things they read about online. Video has been proven to require more consumer attention than any other platform. And while we remain in the middle of what some might call a content-overload for customers, capturing attention is essential.

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They Generate Higher Audience Engagement.

We have heard repeatedly that visual content is significant for a great engagement. Video is no exception. So, when you are contemplating what types of posts to schedule on social networks in the coming weeks think about using video.  Audiences are 10 times more likely to engage, share, comment, and embed video content than blogs or related social posts.

Video Evoke Emotional Connections.

Video is the most effective way to evoke emotions online. Video marketing is the King of content because it offers an abundance of attributes above and beyond traditional content like facial expressions and the tone of voice and music.

Triggering emotion in marketing has been proven to positively impact consumer decision-making.

If you think about it, the effectiveness of a video is not that unexpected. After all, vision is our most powerful sense. Most information transferred to our brain is visual. So, if pictures can already increase engagement massively envision what moving pictures can do for your business.

Video Appeals To And Engages More Smartphone Users.

YouTube reports mobile video usage rises 100% every year. Since individuals like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting larger and larger. Readily available video content makes it easy for mobile users to engage on social media platforms and the demand for fast content is rapidly growing.

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Video is not only fun, but it is also one of the best ways to become more personal with your audience and give them a real glimpse of what you and your business and your clients are doing. The key here is to think beyond revenue and product.  Reveal to them something about your company’s values and principles or share some details on a fascinating event.  You can also offer other important information. The more information consumers know about you and your business, the more likely they will become a customer and remain your customer.

Strategic Digital Media’s Video Marketing Packages Offer Many Advantages

Our company can assist your business in attaining Page 1 rankings in Google’s Search Engine Result Pages (SERPs) for your videos. Yes, this is accurate even for competitive keyword phrases. Do you have videos that you have uploaded on video platforms but did not rank on Page 1 in the SERPs? Our video marketing experts at Strategic Digital Media can help you with that also.

Elevate your digital marketing efforts by leveraging the power of video. Strategic Digital Media is a Stockton, California-based video marketing company that delivers high-quality video content.  We specialize in video marketing for small businesses and we are deeply knowledgeable in video marketing tips as well.   Contact us today to start your video campaign strategy.

We can be reached at [email protected] or by phone at (209) 502-5963.



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