GMB Benefits For Small Businesses

In this article, we will discuss the benefits of a GMB listing for small businesses or what is referred to as the 3 pack and the Importance of Google Posts for Local Small companies in Stockton CA.  But first, let’s define Google My Business.

What Is Google My Business (GMB)?

Google support defines Google My Business as is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you validate and edit your business information, you can assist customers in finding your business and tell them your story. This feature combines all of Google’s business services such as search, maps, Insights, analytics, and reviews into one convenient application. That means you will only have to access one dashboard to do whatever it is you require to do on Google.  Let us now go over some of the benefits of a Google listing for small businesses.

Benefits of A Google My Business Page for Small Local Brick and Mortar Businesses in Stockton CA.

Studies show that 56 percent of all online searches carry a local intent and 78 percent of those local-mobile searches resulted in an offline purchase that happened within hours of that search. Having a Google My Business listing can increase the number of times your company will appear in the search results and help you appear in the local Google Maps listings. And if that’s not reason enough for you to want to set up a Google My Business profile, then here are some other benefits of GMB for local small businesses.

Advantages of  a Google My Business Page for Small Businesses:

• It’s Free

• Will help people locate your physical location

• Gives you better search visibility for your business

• Provides you with a way to give your customers important information and updates (i.e. hours)

• Gives you a way to engage with your customers about their reviews and actively respond to their comments and concerns

 

GMB Benefits For Small Businesses

More Google My Business Listing Benefits for Small Businesses:

• Allows you to engage with your customers more easily

• A GMB provides you with valuable digital analytics such as views, clicks, and followers

• Helps track your website traffic and audience

• It’s quick and easy to update

• Can help you build your brand and your brand’s reputation

• You can include images and videos of your products and services

• You are able to share your Google posts across the web

What are Google Posts?

A Google post permit companies to share messages which show up in the local panel on Google search and Google Maps. They are created within the Google My Business dashboard and appear instantly in the search results for top-quality keyword searches. When crafting your Google posts, you’ll have plenty of opportune times to grab your audience’s attention. Each post can be up to 300 words in length you have the opportunity to upload an image, video, or GIF, and add call-to-actions to prompt product purchases, reservations, and newsletter signups. Your audience can share your posts on social networks also.

Google posts appear when triggered by searching for brand terms associated with the business, and approximately 10 posts can appear in a scroll-through carousel within the Knowledge panel for that business

Benefits of Google Posts

In the times of Facebook, Twitter, and Instagram, why would anyone utilize Google as a social media platform? You can always post on social media platforms about your business. But there are some advantages that the traditional social media platforms will not give you, such as-

Search Friendly

Instantly when a user searches for a business, Google posts appear in the search results and Google maps. Thus, when a user will search for your business, your business address and contact number will also appear on the right-hand side of search results. The address and contact details will be the primary information for your local searchers.

Keyword Search

Through Google posts, you can use your keywords to target a distinct audience. This audience will precisely be the users that are seeking your services or products. These users already know what exactly they are looking for, thus they are more likely to convert into a client or customer and call you. Whereas, Facebook targets users with specific interests to attract potential customers.

Impact on your ranking

Google’s ultimate goal is to provide the most pertinent information to its users based on the search query. When you update Google posts on your Google listing, you are sharing pertinent information about your local business. This helps in developing your local authority. And better authority will improve your ranking on Google’s Search Engine Results Page. The higher you rank, the higher will you appear on Google SERP which generates more traffic to your website.

Backlinks

It is a well-known fact that backlinks have a huge impact on organic search results. Good and attractive Google posts content to increase user engagement and provide links to your website. You can include the pages of your website in your google posts as well. Thus, users can easily find a page on your link.

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Google Posts SEO

Posts can help to improve your overall SEO strategy. Posting on Google will assist in getting more organic clicks to your website. Let’s take a look at how google posts assist in your SEO efforts-

CTA buttons help to build your page rank

You can boost the traffic to the different content on your website

Include a link to a page on your website to collect user data or boost traffic to pages like a blog on your website.

Google loves fresh content and Google posts are one of the ways to provide that to your customers and potential customers. When customers have more engagement with your Google posts, your rankings will improve as a “behavioral signal”. It is one of the 8 Google local search ranking factors. As the click-through rate from your GMB page will increase, the behavioral signal will improve.

Why Do I Need Help with Google My Business Page?

You should think about enlisting the assistance of a Google My Business Specialist at Strategic Digital Media to set up and manage your Google My Business listing. If your page isn’t set up to Google’s specific guide, it could easily harm your business listing’s ranking, visibility and more. Not to mention the fact that doing everything exactly right for each step is quite time-consuming.  Your listing has to be optimized correctly in order for your small business to reap all the benefits of a Google Page.  Let’s learn how Google Posts effects GMB and it’s benefits to your small business.

Advantages of Google My Business for Small Businesses

Google Post Services
We at Strategic Digital Media can provide the best Google post services for your local business.

We write only exemplary content for each post so that the local relevance of your business will improve. These posts are well-optimized to such an extent that you rank higher in the SERPs.

Do you have a problem with your business listing, and can’t get any assistance from Google’s support team?

• Do you have the time to properly set up, update, and maintain all that will be of you required?

• Why is my Google My Business listing not “Published” when I verified it already?

• Can’t fix inaccurate information on your page?

• Problems with duplicate addresses?

• Unfavorable reviews that you want to be eliminated?

It is a typical problem to have your business page disapproved or removed from the local search listings? If you are unsuccessful in getting your Google My Business page verified, we can help. Strategic Digital Media has been working with Google Business listings over 5 years and is well versed in the nuances of getting pages verified.

What Can Strategic Digital Media do to Help Me?

Strategic Digital Media has a team of highly specialized Google My Business Specialists who know how to build and maintain Google My Business pages according to Google’s guidelines and industry best practices. All of our SEO campaigns consist of claiming and verifying all your Google Business listings. Strategic Digital Media will (depending on your business needs):

1. Verify your Google listings and eliminate any duplicates

2. Update your banners, branding, and images

3. Add your videos

4. Post your new content and share it

5. Monitor your reviews

6. Optimize your profile to help boost your search engine rankings and align them with your business website

Why Should You Partner with Strategic Digital Media?

Strategic Digital Media, a local digital marketing agency in Stockton CA, employs Google My Business experts who know how to develop, promote, and manage your Google listing. If your listing is not set up correctly, it could hurt your business’ ranking and visibility.

Contact us today at [email protected] or call us at (209) 502–9563 to get your Google My Business page professionally set up and managed to receive the best possible results

 

Social Media Marketing: A Crucial Tool for Small Business Success

Why Small Businesses Need Video Marketing Strategy in 2020?

Online Reputation Management (ORM) | Reputation Management Solutions

Does Your Company Need Online Reputation Management?

Every day social platforms and review sites are becoming more popular. When you walk into a local business how often do you see a mention of Facebook or Twitter?

Are these sites actually helping out businesses? Yes, absolutely. Are they going to quickly turn on you and hurt your business if used incorrectly? Unfortunately,  they can.

Your company’s name is its most precious asset. It is essential to manage what people are saying about your business online. Nowadays many people go online for reviews before ever trying out a product or service. If a potential customer finds a negative testimonial or review of your business, that’s enough reason for them to move on to one of your competitors.

With the recent growth of social media, any individual can extend their opinion online to hundreds or thousands of people in just a matter of minutes. Your business must protect the image that you have worked so very hard to build.

It is up to you to be aware of and to control negative online buzz and reviews about your business. Even 50 positive comments and one poor review can be damaging to your customer base. No reviews are just as bad, your online reputation can turn potential customers away or cause them to hesitate to use your services.

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How Do You Help Protect Your Business?
Your best defense in online reputation management is a solid strategic offense. Reputation management services are the best and only true way to protect the good name you have built. Strategic Digital Media can monitor your social profiles and make sure that any issues get addressed rapidly. No one can eliminate all harmful content once it is online.  However,  we have many techniques to limit its reach and exposure and to minimize the damage to your business.

If you don’t have any online reputation issues right now that’s wonderful. But keep in mind that things can change very quickly.  You must have a strategy to deal with these problems when they arise.  As your business grows your online reputation should become even more of a priority.

Brand Reputation Management Services and Solutions

Every organization should be concerned about their online reputation. At Strategic Digital Media, we can help repair and protect your online reputation. This is why we offer Online Reputation Management or ORM as one of our services. ORM is the process of assessing, managing, alleviating search engine result pages, customer reviews, social media mentions, or other online content. In a few words, it tracks what is written about you on the worldwide Internet.

ORM is very similar to Search Engine Optimization (SEO) except for trying to move a page up in the search engine ranking to make your website more visible, it is the process of moving negative comments down and off the first page, ultimately making negative reviews and comments less visible if they can’t be deleted.

In providing ORM for your company, Strategic Digital Media will monitor the search engine ranking pages, social media accounts, business directories and all sites that your business is listed on to track down any critical or derogatory content and offer you an opportunity to reply to it, eliminate it, or have it removed.

Benefits of Strategic Digital Media’s  Services

1. Promptly Addresses Negativity

2. We Waste No Time Addressing Negative PR Or Harmful Content.

3. Rescue Your Brand Reputation

4. We, Will, Work to Restore Your Company’s Good Name, Trust, and Credibility.

5. Fix Reputation to Bring Back Sales

6. Help Return Sales and Revenue Back to The Levels They Were Before the PR Nightmare.

7. Extinguish All of The Fires

8. We, Will, Subdue Harmful Content Utilizing Ethical ORM Methods.

9. Saves Your Brand

The longer bad PR or unfavorable reviews go unaddressed, the higher the exposure, the deeper the impact, and the greater the damage it is to your organization’s good name.

Strategic Digital Media can help your business overcome attacks on your online reputation. Don’t wait — schedule your ORM audit with our Stockton digital marketing experts today.

Your Company’s Reputation Is Strategic Digital Media’s Business
A positive online reputation is a business’s greatest asset or its biggest weakness. Online reviews impact 70% of purchasing decisions, and with 90% of all consumers utilizing search engines like Google to help make decisions, your company’s search results can be the difference between success and failure.

Online Online Business Reputation Management Stockton CA

A NEGATIVE REVIEW IS LOST REVENUE
Research suggests that businesses risk losing 22% of business when potential customers find a negative article on the first page of search results. That number increases to 44% lost business with two negative articles, and 59% with three negative articles.

Negative reviews cost your business money. Our experienced team can help implement new and innovative strategies to ensure your products are reviewed fairly and honestly by real customers. Our goal is to never let you lose another sale due to negative reviews.

Our Reputation Management Campaigns are Guaranteed & Fully Customizable

Strategic Digital Media’s diverse digital services can apply to anyone. Every proposal is customized to fit that person or company’s specific situation.

Strategic Digital Media’s Reputation Management Solutions Can:

Protect Your Reputation
The first page of Google is the new first impression.  That’s why maintaining your online presence is so important in this day and age. We can help protect the reputation of your company or self through a variety of expert techniques. Our end goal is to help you look your absolute best in search results.

Fix Negative Search Results
Having bad news on the first page of Google search results is like having bad news on the front page of the newspaper. A newspaper print changes every day.  Your search results won’t change unless you do something about it. Strategic Digital Media guarantees its work and won’t stop until your negative search results are off page one.

Suggested Search Improvement
Google’s suggested search functionality can show negative results for your key search terms before anyone even searches for your name or company. Strategic Digital Media can help replace these negative terms with more positive suggestions, removing a powerful roadblock to potential sales.
Got bad reviews? Has your brand’s reputation been tarnished? Contact us today for a free consultation regarding your Online Reputation Management at [email protected]

 

Why Your Small Business Need A Great Website?

Why Small Businesses Need Video Marketing Strategy in 2020?

Why Your Small Business Need A Great Website?

You might be surprised to know that nearly half of all small businesses don’t have a website.  In this article,  we will emphasize why your small business needs a great website?

It’s almost impossible to overstate the importance of website ownership to businesses, large and small alike. The Internet gives even the smallest of startup companies a chance to connect with millions of potential customers. A well-designed website for a small business is the best chance of making a lasting impression on your target audience.

Knowing why a good website is important is key. So, in this article, I’ll explain why a good website is a crucial element in marketing your small business.

Why a Website is Important for Your Business?

First Impressions Count
Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy, and “check-in” via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgment and making decisions about whether or not they will even visit your store, restaurant, or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.

Think of a website as the front porch of your business. You want to make a strong first impression, don’t you? Especially if you provide services that aren’t fixed to a physical location. If that’s the case, your website might be the only contact or frame of reference potential customers have upfront, which should only emphasize the importance of a great website even more.

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A Custom Site Is Cost-Effective

For one thing, putting time and money into a strong website is one of the few ROIs that can be guaranteed, especially when considering the cost and risk of more conventional advertising campaigns. After the upfront expenses of designing and developing your website, the actual day to day maintenance shouldn’t break the bank.

Your website is a sales tool. If you factor the cost of maintenance and compare that to the salary or commission of a potential salesperson, then investing the right amount of money for a good website is a no brainer.

A Well Designed Site Is Important For Visibility

To a brick-and-mortar business, location is everything. Opening your store in a place where lots of potential customers see you can provide a huge boost to the success of your business as it increases traffic and exposure. That said, today many businesses offer goods and services to people who’ve never set foot in their physical location, owing to an established online presence utilizing a responsive website.

The Internet provides the potential for you to market to many millions of people by setting up an online store. However, it’s not possible to reach those customers in your desired audience if they don’t know you exist. Studies show that 70 to 80 percent of consumers research businesses online when deciding whether to buy their goods or services. If they search for your business and can’t find a website, it’s almost as if you don’t exist.

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A Great Website Provides Accessibility 24/7

A great website is accessible, not only for you to make any changes or updates, but for your customers as well. Unlike a brick and mortar location, your website operates at all hours of the day. This means you’re not locked into the traditional 9-5 workday for potential new customers to find and seek you out. It seems obvious, but it’s important to think about your digital presence in these terms, which will in turn help illustrate exactly why it’s so important to have a good website for business.

Your Competitors Are Already Online

If you are attempting to establish yourself in an industry, no matter what it is, then you should assume that your biggest competitors already have a web presence. Take a moment — think of the biggest name in any given industry. Chances are, they have a website and so do their competitors.

If your business doesn’t have a website, you’re operating at the back of the pack. However, simply building a website isn’t necessarily all it takes to make you competitive. You have to proactively design it to offer better content and convince customers that what you’re selling is infinitely better than other companies.

Communicate Instantly

If your site is accessible to your customers, that means your customers are more accessible to you. A good landing page can help you make direct contact with visitors, improving your overall customer service. Great web designs offer easy to use email forms and make other means of contact readily available. Furthermore, potentially adding features like live chats or 24/7 coverage can ensure you’re always there to answer a customer’s question.

Establish Credibility

Not even the most hipster-centric businesses can get away with not having a website in today’s world. Just having an active online presence that looks like it’s regularly kept up, modern and helps accurately communicate your message, products, and services immensely adds to your credibility.

Furthermore, a solid web presence also means your business will be available for online reviews. Taking an active role in building a positive brand reputation through Google reviews will only help you more in the long run. Additionally, the best website designs utilize some form of real customer testimonials. It’s an organic way to establish your credibility as a business all based on your past customers. Any new visitors to your site will see those testimonials, which will, in turn, help build trust and brand loyalty.

Strong SEO and Local Reach

Speaking of Google searches, wouldn’t it be nice to find your website on the first page of results when researching your industry. Great website designs that are backed by strong search engine optimization will help you get there.

Having a strong website that ranks well in local and national searches is important. It’ll give you an edge over your competitors and help you establish yourself over a long period. Plus, it further increases your credibility as the best in your industry. Cast a wide net and give yourself a real chance to connect with your audience.

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Makes Marketing Efforts Easier

A good website is a jumping-off point for the rest of your digital efforts. You need a central place to connect all of your social media accounts. Housed your original videos, photos, blogs, or other engaging content in one centralized hub, helping to build a strong, cohesive vision for your growing brand. It stands to reason that your overall marketing efforts will be that much easier with everything under one roof. Great website designs make it easy to track what works well on your site. Not sure about that call to action button? Test it and come up with a better plan of attack.

Generate Leads, Drive Conversions

At the end of the day, the importance of a good website for business comes down to one thing: growth. Great design, fully fleshed out content, creating avenues of communication, building trust – they should all lead to generating more business for you. A great website will make it easier for you to generate new leads, and in turn, drive more conversions. More conversions mean more growth for your business and the opportunity to continually improve.

At Strategic Digital Media, we build and maintain beautiful websites every day that help our clients grow. Our full-time job is working at a marketing agency developing web experiences that only use modern strategies and techniques to better position our clients for the future. We know how confusing and frustrating it can be for small businesses to navigate a competitive digital landscape.

The websites we design lead to more conversions. Not only will you rank better than your competition, but you’ll have the opportunity to gain more leads, which means better growth for you and your business over time. Contact us today at [email protected] or call us at (209) 502-9563 and get started with your new website. Whether you’re starting from scratch or just looking for a redesign, we’re here to help.

 

 

Online Reputation Management (ORM) | Reputation Management Solutions

Top Digital Marketing Services That Strategic Digital Media Provides